Kennedy Creative is a strategy and design firm offering expertise in brand concept, re-launch, rejuvenation, shopping efficiency and packaging development solutions. The value and expertise we bring is realized in the measurable impact on deliverables, efficiency, and execution from respective packaging development core competencies. Our process can facilitate from concept to market externally or adapt to in-house design department structures.

“Creative Intelligence” describes our quantitative and qualitative analytical tools that reveal challenges and opportunities in the creative development process and deliver strategy and solutions that decrease time to shelf and increase competitiveness at shelf. Our process enables clients to fortify their existing package development structure with experienced experts and core competencies that deliver value and accountability to brand management objectives.


Put simply, we build brands that move product. This can take many different shapes. Sometimes we create brands for new products from the ground up. Others, we revitalize when they have lost their luster. We might reposition a brand within a category for better growth. Or come up with a funky tweak in a product, position, packaging, or promotion that makes a brand more desirable to a particular market. View our work to see how this comes to life.



Our team is pared down to the essentials. This is deliberate. It allows us to reach out to experts within our own team or our partners across the country and assemble the team that comes together precisely to fulfill the needs of a project. Then of course, the team remains disciplined to project objectives, schedules, and budgets. We respond quickly; we’re flexible; we think about your brand differently. It’s the pairing of enthusiasm with experience that creates the best possible solution.


Our experts use objective criteria and metrics to help our clients identify branding opportunities, creative development efficiencies, retail sales opportunities, and winning strategies for taking products to market. Kennedy Creative’s knowledge of the retail marketplace is applied in a proprietary suite of services that create operational efficiencies, build customer loyalty, and drive sales opportunities. 

Please review our case studies to learn how our kRate Program℠ for brand ratings, SmartShop System℠ for category strategy, and our Optimized Package Development Program℠ for package development efficiency save our clients time and money with more focused branding, effective positioning, and agile processes to get packages on the store shelf.