brand management experience, process discipline

We understand business. Pressure to grow and competitive challenges drive the need for internal process efficiencies that deliver consistent retail success. For decades Kennedy Creative has designed and executed go-to-market strategies in supermarkets, convenience stores, mass merchandisers, drug chains, club stores and specialty retailers. Our ability to lead clients to a solution begins with understanding specific branding objectives including the customer, product, category, process, business and sales goals.

Experience has empowered us with an enlightened approach to develop strategies that are centered around critical communication of work steps and deliverables. We design a single virtual platform for stakeholder visibility and feedback. With such a system in place Kennedy Creative can efficiently guide project participants and design production milestones. This method also benefits the management of a few (or few thousand) SKUs including complete product production, design changes, brand extensions, new concepts, specialty sales programs, file organization and archiving.