Research   Brand/Category Audits   Our core business is derived from years of studying the customer in the retail environment. From this understanding we have developed creative tools that reveal, on a case-by-case basis, key elements of a brand packaging program that contribute to customer acquisition, loyalty, and long-term sales success.

Research

Brand/Category Audits

Our core business is derived from years of studying the customer in the retail environment. From this understanding we have developed creative tools that reveal, on a case-by-case basis, key elements of a brand packaging program that contribute to customer acquisition, loyalty, and long-term sales success.

 Branding and Design   Identity, Naming, Packaging   It’s not rocket science; it's brand science! New products (as well as those requiring re-innovation, revival, or refresh) enjoy the benefits of our talent and our expertise designing brands that are more effective, more memorable, and more profitable.

Branding and Design

Identity, Naming, Packaging

It’s not rocket science; it's brand science! New products (as well as those requiring re-innovation, revival, or refresh) enjoy the benefits of our talent and our expertise designing brands that are more effective, more memorable, and more profitable.

 Strategy   Positioning, Messaging, Merchandising   Strategy drives our design process – providing clear, targeted direction to our creativity. Our strategy is defined by evaluating consumer experience. When a plan is executed properly, a product communicates value more effectively and is positioned at the point of purchase for maximum awareness.

Strategy

Positioning, Messaging, Merchandising

Strategy drives our design process – providing clear, targeted direction to our creativity. Our strategy is defined by evaluating consumer experience. When a plan is executed properly, a product communicates value more effectively and is positioned at the point of purchase for maximum awareness.

Production

Great designs that cannot be produced are simply "concepts". Some great product "concepts" suffer due to:

  1. Printing capabilities that are not properly aligned to meet desired design outcomes
  2. Creative production that is mismanaged and inefficient
  3. Creative responsibility that is passed down the supply chain to vendors that do not have brand management capabilities

Our creative management experience addresses these three challenges while saving our clients time and money. We accomplish this with efficient management of processes, vendor/partners, and their respective work steps.

Marketing Support

Point of Purchase and Point of Sale is where brand messaging meets your customers. Maintaining brand integrity should extend to all merchandising elements of the consumer shopping experience. We bring this understanding of retail competition and the consumer experience to merchandising, displays, print and marketing collateral.

We brand for one primary purpose: to sell more products!

Our experience provides design solutions for both CPG companies that desire elevated design for branded merchandising materials, and packaging suppliers that want to earn more business with elevated design and better branding of their technical capabilities