You have 1.6 Seconds to win at retail*
The customer's purchase decision happens in the blink of an eye. Every piece of merchandising makes a difference between the choice of your product or a competitor's. Kennedy Creative can direct a well planned go-to-market strategy that includes a plan for customer acquisition and sales growth. For each unique retail environment, we design collateral and displays that effectively acquire shoppers, engage the customer, and positively influence the purchase decision.
you only have seconds to compete
*The average shopper spends 15 seconds at the supermarket shelf per category, notices less than 40% of products, focuses their attention on point-of-sale materials for 1.6 seconds and typically compares prices between just two products.
- Nielsen Insight on Purchase Choice (April 2014)