At Kennedy Creative, strategy drives the design process - without sacrificing creativity. Our core business is derived from years of studying the retail environment and developing tools that reveal, on a case-by-case basis, fundamental metrics and key indicators of a product’s sales success cycle that leads to improved associated customer retention.
Companies rise and fall based on the quality of brand management and anticipated brand valuations. Ultimately, the customer determines the value of a brand. How a brand “performs” and its subsequent value is determined by consumers’ response to the management of tangible and intangible elements that comprise the brand identity and related factors that influence the brand image.
Kennedy Creative’s experience building brands with large and medium sized companies revealed the need for solutions where organizational challenges frustrated the creative design go-to-market process. Every principal in the brand development conversation wants success at retail, yet conflicting priorities and poor communication can create confusion and unnecessary bureaucracy that stifle package development efficiency.
What do you expect from your creative choices? Less guessing, less waste... and more selling.
The kRate Program℠ for brand rating analysis is a diagnostic tool used during the early creative planning stage for packaging design.
GET THE MOST OUT OF DESIGN, MESSAGING, AND POSITIONING
SmartShop System℠ for category strategy and customer acquisition is a tool used to identify challenges and opportunities for larger brand families and SKU extension varieties.
SAVE TIME, MONEY, AND MANPOWER GETTING NEW PACKAGE DESIGNS TO THE STORE SHELF
Kennedy Creative’s Optimized Package Development Program℠ (OPD) is a customized solution for managing the package design process.