WHAT DO YOU EXPECT FROM YOUR CREATIVE CHOICES? LESS GUESSING, LESS WASTE... AND MORE SELLING.
At Kennedy Creative, strategy drives the design process - without sacrificing creativity. Our core business is derived from years of studying the retail environment and developing tools that reveal, on a case-by-case basis, fundamental metrics and key indicators of a product’s sales success cycle that leads to improved associated customer retention.
Name, logo, slogans, package design, colors, symbols, shapes, sounds, taste, scents, and tactile experience are just a few descriptors of what determines creativity and the resulting brand identity as well as perceptions of brand image. When the creative decisions are made about these elements without using business intelligence in the design development process - brand performance suffers, brand management is unduly stressed, and brand valuation falls short.
Our “Creative Intelligence” of the retail marketplace is applied in a proprietary suite of services that create operational efficiencies, build customer loyalty, and drive sales. Please review our case studies to learn how our kRATE Program℠, SmartShop System℠ for category strategy and customer acquisition, and our OPD Program℠ for package development efficiency can increase brand value while saving our clients time, resources, and money.