The Price of "Brand Dilution"

Successful brands do not risk “brand dilution.” For these companies POP, display and other merchandising materials do much more than just hold the product. Retail science has taught companies to compete for the sale with the entire “path to purchase.” Every creative element on that path should be designed purposefully to help the customer find the product, efficiently communicate quality, reinforce brand value, and influence a positive purchase decision. 

poor merchandising dilutes your brand

A well conceived, comprehensive brand go-to-market strategy will move product. Driven by insights into consumer behavior and retail environments, Kennedy Creative’s approach to creative design is developed to win at retail. Our firm offers best-in-class retail design intelligence to products, packaging and collateral. We manage brand integrity throughout the packaging and merchandising supply chain process with the singular goal of increasing sales.