Can a dead brand live again? With the help of Kennedy Creative, it can.
Just because a brand seems to have no life left in it, it's not necessary to give up hope just yet. A little creativity and strategy can go a long way in producing some unexpected profits. GNC® had two separate brands that weren't doing well. Instead of cutting off the life-support, Kennedy Creative combined the two brands and gave them a new life. Optibolic was born: a smarter and sexier product that continues to thrive.