Cincinnati and Northern Kentucky have been re-establishing themselves as one of the country’s top Craft beer areas – ranking as the third-largest beer producer per capita in the United States. 

In order to capitalize on this trend and keep up with the competition, Geo. Wiedemann Brewing Company (a leading regional brewery), decided to create a new Craft recipe and update their look. Kennedy Creative was asked to re-design Wiedemann’s brand image and packaging line. 

The new packaging honors Wiedemann’s brand heritage by using traditional colors and design elements, reintroducing a fresh “vintage” look. The design evokes a sense of familiarity for those who enjoyed this classic adult beverage in the past and stands out among the Craft recipe brews currently on shelf. Wiedemann’s brand has a storied past and it’s sure to be continued, with it’s old and new following.