In the past two decades, technology has allowed consumer-focused companies to not only shorten the feedback loop of bringing a product to a consumer market, they’ve brought the consumer right into the product-building experience. This helps to minimize dead-stock and unsold inventory, as well as create unique products precisely the way consumers want them. Nike participates with custom colors on their shoes, so how long until the manufacturing process allows for custom images or patterns on our shoes as well?

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