When you visit a restaurant that serves breakfast, you are likely to see a selection of jams and jellies on the table. Chances are, they are Smucker's portion packs. Everybody has seen them, and almost everybody has used them.
The J. M. Smucker Co., a 100+ year old company, needed branding and packaging updates for a brand with identity deficiencies. The packaging production solutions we implemented enabled national distribution within 50 days of concept approval and our rebranding approach focused on packaging design changes, still in use 12 years after conception.
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