I scream, you scream, we all scream for ice cream.
United Dairy Farmers (UDF) is a well established regional brand whose ice cream line was screaming for a refresh. When the company decided to improve the containers' structure, moving to a flavor-saving technology, they enlisted our help in updating the logo, slogan, and graphics used on the packaging. The logo is now more prominent, the flavor is easily identifiable through the use of both photography and consistent copy size and placement, and the line has a more cohesive feel when merchandised in both upright and chest style freezers.
CLICK HERE to learn more about our work with UDF.