What better way to gain immediate consumer trust than by partnering with an already well-stablished and respected brand? When Luber-finer® was ready to launch a new line of heavy duty cabin air filters, they did just that. By co-branding with Arm & Hammer™, an already well-established and respected brand, Luber-finer was able to instantly establish Extreme Clean HD™ as a high-quality, trusted product.

Kennedy Creative worked with both Luber-finer and Arm & Hammer from concept to shelf, creating name, logo, and packaging, as well as the POS and marketing materials for the new co-branded product. Existing standards were respected, new standards were created, and brand integrity was maintained throughout the process.

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