SIMPLIFY, VISUALIZE, KNOW YOUR USER: THE LESSONS OF THESE DESIGN PIONEERS, FROM EL LISSITZKY TO PAULA SCHER, ARE AS RELEVANT AS EVER.

Many people know the names of influential architects, artists, and fashion designers; far fewer know the names of graphic designers. It’s strange to me, since graphic designers create so much of our everyday world. And it’s not only civilians with a general interest in design who lack that knowledge.

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