Our approach to understanding brand competitiveness at retail is applied in a suite of services developed to enable design execution efficiencies, build customer loyalty, and drive sales.  For those seeking to outsource creative design, production and logistics we offer expertise in project management for go-to-market creative execution and comprehensive design of product, packaging, display and merchandising collateral.

Please review our case studies to learn how our kRATE Program℠ for brand rating analysis, SmartShop System℠ for category strategy and customer acquisition, Optimized Package Development Program℠ for package development efficiency, and project management capabilities can increase brand value while saving clients time, resources, and money.  

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FOR BRAND RATING ANALYSIS

  • Scientific approach to branding
  • Deconstruct creative elements that impact brand equity
  • Objective creative data on customer acquisition and loyalty
  • Enables brand strategy that matches consumer behavior
 
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FOR CATEGORY STRATEGY AND CUSTOMER ACQUISITION

  • Creative design choices
  • Brand hierarchy arrangement
  • Category language prioritiesInformation architecture
  • Messaging impact
  • Customer motivation
  • Brand shopability
 
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FOR PACKAGE DEVELOPMENT EFFICIENCY

  • Core competencies assessment
  • Improve organization efficiency
  • Strategy for brand development
  • Custom package design process