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      <image:title>Blog - Crafting a Winning Brand Partnership: Boone County Bourbon and the Cincinnati Bengals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Crafting a Winning Brand Partnership: Boone County Bourbon and the Cincinnati Bengals - Make it stand out</image:title>
      <image:caption>Brand professionals at Kennedy Consultants working on the Bengal’s x Boone County Distilling Company campaign</image:caption>
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      <image:title>Blog - Crafting a Winning Brand Partnership: Boone County Bourbon and the Cincinnati Bengals - Make it stand out</image:title>
      <image:caption>Boone County Distilling Co. Bengals Bourbon Bar at Paycor Stadium</image:caption>
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      <image:title>Blog - Crafting a Winning Brand Partnership: Boone County Bourbon and the Cincinnati Bengals - Make it stand out</image:title>
      <image:caption>Exclusive Bengal’s themed cocktails crafted with Boone County Distilling Co. spirits</image:caption>
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      <image:title>Blog - Crafting a Winning Brand Partnership: Boone County Bourbon and the Cincinnati Bengals - Make it stand out</image:title>
      <image:caption>Boone County Distilling Co. x Cincinnati Bengal’s Limited Edition 45th Anniversary Bottles</image:caption>
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      <image:title>Blog - Crafting a Winning Brand Partnership: Boone County Bourbon and the Cincinnati Bengals</image:title>
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      <image:title>Blog - Crafting a Winning Brand Partnership: Boone County Bourbon and the Cincinnati Bengals</image:title>
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      <image:title>Blog - Crafting a Winning Brand Partnership: Boone County Bourbon and the Cincinnati Bengals</image:title>
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      <image:title>Blog - Crafting a Winning Brand Partnership: Boone County Bourbon and the Cincinnati Bengals</image:title>
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      <image:title>Blog - Crafting a Winning Brand Partnership: Boone County Bourbon and the Cincinnati Bengals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - When Should You Consider a Revolutionary Rebrand? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>PRIVATE SELECTION COFFEE Kroger wasn’t sure how to make their Private Selection coffees move. We first needed to understand who drinks coffee. Why? When? How? We dove head-first into history, trends, the current shelf, and category opportunity. Having created a detailed consumer segmentation, we recommended that Kroger revisit their entire coffee line with a new strategy for the shelf to drive awareness. Then our design team used the insights to tailor packaging cues to appeal to these different segments within the category, and we supported the effort with ongoing promotions.</image:caption>
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      <image:caption>PRIVATE SELECTION NUTS We designed labels using vibrant color panels and custom illustration to create a unique snack experience for this new line of exotic, flavored nuts. We also provided story copy that highlights the specific seasoning in each bag.</image:caption>
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      <image:caption>PRIVATE SELECTION WINES Kroger trusted us to update and maintain the graphic standards for their upscale Private Label brand line for 10 years. This line covered many categories, hundreds of SKUs, and a multitude of packaging structures. Graphic standards were updated and maintained for this upscale private label brand line.</image:caption>
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    <image:image>
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    <image:image>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Iconic Branding</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/1e95b069-65ae-46fa-bead-38977217ed13/Kroger.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Brand and Category Innovations</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/50beca46-618b-485a-bd06-58ab01338233/creamette%2Bfam.jpg</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Rebranding History</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/c0a94cf0-c069-4b56-8337-bb0b20389781/BC+Brand%40300x-100.jpg</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/58784a8a-ff4a-4eda-9415-05a13c181920/learn_more_auto-02.jpg</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/5b68577f-6e69-4b7b-83a5-1b0cc805a226/Wiedemann_slide.jpg</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Rebranding an Iconic Brand</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/6fc291dc-e28e-4959-916f-7b0e25828585/Jacks.jpg</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>New Market and Brand Creation</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/a35683f0-2b70-4917-a973-a1fd253cb1f1/Pretzel+Baron%40300x.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Comforting Brand Creation</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/d09b0815-02f2-4f28-a696-dc6bbf822ce7/Canvus%40300x.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/c28a2a97-6947-4262-950c-ff9e53ac05ab/VLE+Monsters%40300x.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/91d99d78-78d8-4d6e-831a-d3e80b29baad/Tide.jpg</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Groundbreaking Sales Concept</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/db59c998-5f8e-4f21-9845-84c724fb1a66/K%26A_New_York_Chips_041_1X1.jpg</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Concept to Store Shelves in Eight Months</image:caption>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>28% sales increase</image:caption>
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    <image:image>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/13b9379b-7239-4a5c-b73a-f7f5071c1d34/GNC%40300x-100.jpg</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/6dd651fb-7b0f-4a70-aa45-060b083ffdd2/BCDC_FR_Group_Bourbon_Rye.png</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/ee382aee-b74b-4298-a27b-469a87520e89/BCDC_Group_FR_SB_BourCream.jpg</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/e7d8940f-c459-4969-8a69-2627e7717ea7/BCDC_SB_Bourbon_Rye_BCream.jpg</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/2a78b192-9f88-42aa-a490-14e60a1eaf57/BCDC_SB_Bourbon.jpg</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/046b799b-73aa-43d3-9678-b6fbaeac9a77/BCDC_FR_Toasted.jpg</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/cb4e450a-ebaf-4479-90fb-8806895f8fdd/BCDC_FR-Amburana.jpg</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/139538a1-f989-4abe-9514-ac1bb2e5ff7b/BCDC_FR_SingleB_Bourbon.jpg</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/649a0dfb-76b9-49b7-bc20-2d19b9755d36/BCDC_FR_SingleB_Rye.jpg</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/020f152c-d48a-472e-ae01-d97b2c3ce035/BCDC_FR_SingleB-Bourbon_Rye.jpg</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/11fb6399-4348-4e43-a58b-1c6f67451de1/BCDC_FR_Maple.jpg</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/57f8f0e1-b0a7-40b8-9981-50e198442732/BCDC_FR_Rye.jpg</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/d9a4ecf2-24e7-47e2-9692-aef92b8e6108/BCDC+barrels.jpeg</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/7e00ab32-6739-4ca5-b404-80666b870d98/Kennedy_Web_Boone_Oloroso_070+copy.jpg</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/0d383f63-edfc-4084-911d-8f35e1d26eff/Old+Fashioned_Glass_Pot+Still.jpg</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/b59a3670-f026-4fe9-8efd-723b504eeff8/BCDC+4+bottles.jpeg</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/0d027f1c-871f-4791-8f00-67915518d392/Kennedy_Web_Boone_Single+Barrel+Bourbon_021+copy.jpg</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/de956add-ceeb-4f61-a9ce-2fade211a82b/BCDC_logos_web_02-02.jpg</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/260d4be2-724a-4a3e-a086-89353fc17d65/thumb_320.jpg</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/5896d27b-3440-4f38-8bd2-47e40b35dc11/BCDC_logos_web_05-05.jpg</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/71f0e5f1-3cf2-4f1b-b796-b5fab9e4bc2d/Kennedy_Web_Boone_Tanner%27s+Curse_066+copy.jpg</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/395f65a1-2fb9-4c42-86da-04efc8251611/Kennedy_Web_Boone_Lexington+Club_055+copy.jpg</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/0b8e3d05-fffc-4c3c-9165-a2f0c7fcbfb6/Manhattan_Glass_Rye_2.jpg</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/3da6aef2-704f-41a4-a8e2-94955a472b6e/Root+Beer+Float_Glass_Bourbon+Cream.jpg</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/69b41205-676d-4b78-93f3-046a8ea71fca/Duppy+Rum_Glass_Duppy+Rum_Right.jpg</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/f60cbba2-2b37-4f49-ab99-a6ccce987db7/Kennedy_Web_Boone_Toasted+Cask_047+copy.jpg</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/5501058e-a2e4-40b3-bafc-8db81c743c71/BCDC+tastings+%281%29.jpeg</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/980a4ad8-eea5-4737-a86a-b930f3442585/Kennedy_Web_Boone_Single+Barrel+Rye_051+copy.jpg</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/751450e6-41a5-4cca-970f-ae2865cf6197/Kennedy_Web_Boone_Honey+Soaked_018+copy.jpg</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/d388a475-17a7-432b-9f0b-4631686ac233/Kennedy_Web_Boone_Wheated+Single+Barrel_081+copy.jpg</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/edd35ce5-7de0-45cc-ad23-64514cf61f2b/Kennedy_Boone_GBB_Bourbon_087+copy.jpg</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/b1811b42-a8c3-473d-adfe-986f04f42d8d/Kennedy_Boone_Rye+GBB_071+copy+2.jpg</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/7e0d2704-b3d1-4e6a-bae3-8f5993fb3daa/BCDC_Cases.jpg</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/e5828642-2fa8-42d3-9e6b-8ad312e55145/BCDC_Interior_graphics.JPG</image:loc>
      <image:title>Boone County Distilling Branding - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://kennedy-consultants.com/sustain-cpg-branding-design-strategy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-11-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/1651086693350-4FXEDROH3291W30659Z0/KLONG_BL-01.png</image:loc>
      <image:title>CPG Design and Strategy - Sustain Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/a1dc42c0-7c56-459e-91d2-2c5de1c9e12c/Sustain+Header.jpg</image:loc>
    </image:image>
    <image:image>
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    </image:image>
    <image:image>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/870eb1dd-8566-4ea4-b0eb-1058a1897de3/IMG_1017.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/c7f07c66-7d67-4eec-8d97-89328619513e/SUS_eatyourway.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/6f261a89-58e5-4136-8d9a-9204de116322/sustain_Images_web_map-01.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/77f07cfa-d17f-430f-a2cd-3f2c234d469b/sustain_Images_web_ad-04.jpg</image:loc>
      <image:title>CPG Design and Strategy - Sustain Case Study - Make it stand out</image:title>
      <image:caption>Innovative Research on Sustainability</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/870eb1dd-8566-4ea4-b0eb-1058a1897de3/IMG_1017.jpg</image:loc>
      <image:title>CPG Design and Strategy - Sustain Case Study - Make it stand out</image:title>
      <image:caption>Selling in Multi-SKU DSD Units</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/c7f07c66-7d67-4eec-8d97-89328619513e/SUS_eatyourway.jpg</image:loc>
      <image:title>CPG Design and Strategy - Sustain Case Study - Make it stand out</image:title>
      <image:caption>Local = Sustainable</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/a04a1a93-26ca-4981-9485-d35a0042c94b/MJK_Holding_Sustain+copy.jpg</image:loc>
      <image:title>CPG Design and Strategy - Sustain Case Study - Make it stand out</image:title>
      <image:caption>Working With Great Local Suppliers to Help Them Sell More at Higher Margins</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/6f261a89-58e5-4136-8d9a-9204de116322/sustain_Images_web_map-01.jpg</image:loc>
      <image:title>CPG Design and Strategy - Sustain Case Study - Make it stand out</image:title>
      <image:caption>Scalable Business Model</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://kennedy-consultants.com/gnc-branding-cpg-design</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-11-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/1651086672426-8TH9ALAHVG9IH16T4C6X/KLONG_BL-01.png</image:loc>
      <image:title>CPG Packaging and Design - GNC Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/15b2c244-c849-4f65-9338-30e0643a0c7c/Cincinnati+Branding+Agency+-+GNC+branding.jpg</image:loc>
    </image:image>
    <image:image>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/d9113ebd-c75a-4f7f-9f8e-1121b4da93cf/GNC+vitamins.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/55f98cb1-6e2f-46e9-951f-8959385dc7b6/Optibolic.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/8bf23b59-2e88-4d94-992f-bdf99253fd52/GNC_preventnut.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/6d47b685-a66b-4623-8d80-f949a7cddfa0/GNC.Prescriptions.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/0c1bca71-1d50-4cd9-89b7-124fdd708eeb/GNC.HerbalPlus.jpg</image:loc>
      <image:title>CPG Packaging and Design - GNC Case Study - Make it stand out</image:title>
      <image:caption>Innovative Product Design, from 6 SKUs to 46 SKUs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/d9113ebd-c75a-4f7f-9f8e-1121b4da93cf/GNC+vitamins.jpg</image:loc>
      <image:title>CPG Packaging and Design - GNC Case Study - Make it stand out</image:title>
      <image:caption>Innovative Packaging Safety Solutions</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/55f98cb1-6e2f-46e9-951f-8959385dc7b6/Optibolic.jpg</image:loc>
      <image:title>CPG Packaging and Design - GNC Case Study - Make it stand out</image:title>
      <image:caption>Innovative Brand Recreation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/8bf23b59-2e88-4d94-992f-bdf99253fd52/GNC_preventnut.jpg</image:loc>
      <image:title>CPG Packaging and Design - GNC Case Study - Make it stand out</image:title>
      <image:caption>Iconic Communication</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/6d47b685-a66b-4623-8d80-f949a7cddfa0/GNC.Prescriptions.jpg</image:loc>
      <image:title>CPG Packaging and Design - GNC Case Study - Make it stand out</image:title>
      <image:caption>Private Label Creation</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://kennedy-consultants.com/automotive-cpg-design-branding</loc>
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      <image:title>CPG Design &amp; Branding - Automotive</image:title>
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    <image:image>
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      <image:title>CPG Design &amp; Branding - Automotive - Make it stand out</image:title>
      <image:caption>New Product Brand Adaption</image:caption>
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    <image:image>
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      <image:title>CPG Design &amp; Branding - Automotive - Make it stand out</image:title>
      <image:caption>Brand Category Expansion</image:caption>
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    <image:image>
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      <image:caption>Brand Refresh</image:caption>
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      <image:caption>Brand Category Expansion</image:caption>
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    <image:image>
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      <image:title>CPG Design &amp; Branding - Automotive - Make it stand out</image:title>
      <image:caption>Brand Management</image:caption>
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      <image:title>CPG Design &amp; Branding - Automotive - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>About</image:title>
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      <image:title>Contact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>CPG Design - Canvus Premium Cocktail Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>CPG Design - Canvus Premium Cocktail Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>CPG Design - Canvus Premium Cocktail Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>CPG Design - Canvus Premium Cocktail Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/52603960e4b01eed04df03c1/9209b9e7-afc4-45a9-b711-854e95216294/CanvusWhiteCans.jpg</image:loc>
      <image:title>CPG Design - Canvus Premium Cocktail Case Study - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://kennedy-consultants.com/cpg-design-bourbon-bottles-branding-special-release</loc>
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