SAVE TIME, MONEY, AND MANPOWER GETTING NEW PACKAGE DESIGNS TO THE STORE SHELF
Kennedy Creative’s experience building brands with large and medium sized companies revealed the need for solutions where organizational challenges frustrated the creative design go-to-market process. Every principal in the brand development conversation wants success at retail, yet conflicting priorities and poor communication can create confusion and unnecessary bureaucracy that stifle package development efficiency. Competitive companies are more adept at reacting to a business opportunity with proficient work steps that result in delivery of content and information for the package concept in the least amount of time with the lowest error rate.
Objectivity, organization, and communication discipline are the benchmarks of our Optimized Package Development (OPD) Program℠, which enables a faster response to market opportunities with lower investment costs. This proprietary service identifies gaps in efficient design production deployment and opportunities to improve brand conceptualization, stewardship, strategy, package analytics, market data processing, consumer insight, and key data systems.