Crafting a Winning Brand Partnership: Boone County Bourbon and the Cincinnati Bengals
When Boone County Distilling Company (BCDC) set out to expand its brand presence and deepen its connection with regional consumers, it didn’t just look for visibility. It looked for alignment. The result was a strategic partnership with the Cincinnati Bengals that brought together two local organizations to tell a story and celebrate “45 Years in Stripes.”
A Practical Guide to CPG Brand Execution
Your brand strategy is the plan for success, but brand execution is what brings it to life. By thoughtfully defining your brand architecture, creating a clear naming architecture, and consistently applying your brand voice, you make your company a consistent experience for your customers.
Branding vs. Marketing: What’s the Difference?
The terms branding and marketing often get used interchangeably but they’re not the same. Understanding the difference is key to building a brand that not only sells but scales.
5 Brand Red Flags You Need to Address
Your brand is your company. Your brand is your company’s DNA. Your brand promise, your competitive advantage, the look and feel of who you are and what you offer your customers is your brand…
The Speed of Visual Persuasion
Understanding the power of visuals, the psychology behind them, and the effect they can have on a consumer’s thinking - and time is of the essence.
Corporate Identity
Everything that the organization does must be an affirmation of its identity.
Visual Influence
When it comes to Consumer Packaged Goods (CPG) package brand creation, first impressions matter - and time is of the essence.
Brand Architecture
Brand Architecture is the organization of a Consumer Packaged Good (CPG) brandʼs portfolio of products into a strategic framework.
First Impressions
First impressions can make or break your Consumer Packaged Goods (CPG) brand’s ability to form a connection. And just like a first date, you don’t want to short-circuit a (visual) conversation and potentially ruin a budding relationship.
Kennedy Consultants Will Build Your Brand
Kennedy Consultants is a brand strategy firm with a team of big-thinking, brand-building experts. For the last 25 years, we have helped our clients sell more products by designing and executing winning CPG (consumer packaged goods) strategies. Whether your brand is a concept or a work in progress, our creative solutions will help you exceed your goals.