A Practical Guide to CPG Brand Execution
Your brand strategy is the plan for success, but brand execution is what brings it to life. By thoughtfully defining your brand architecture, creating a clear naming architecture, and consistently applying your brand voice, you make your company a consistent experience for your customers.
Branding vs. Marketing: What’s the Difference?
The terms branding and marketing often get used interchangeably but they’re not the same. Understanding the difference is key to building a brand that not only sells but scales.
5 Brand Red Flags You Need to Address
Your brand is your company. Your brand is your company’s DNA. Your brand promise, your competitive advantage, the look and feel of who you are and what you offer your customers is your brand…
The Speed of Visual Persuasion
Understanding the power of visuals, the psychology behind them, and the effect they can have on a consumer’s thinking - and time is of the essence.
Corporate Identity
Everything that the organization does must be an affirmation of its identity.
Brand Architecture
Brand Architecture is the organization of a Consumer Packaged Good (CPG) brandʼs portfolio of products into a strategic framework.