Matthew Kennedy 8/20/25 Matthew Kennedy 8/20/25

Branding vs. Marketing: What’s the Difference?

The terms branding and marketing often get used interchangeably but they’re not the same. Understanding the difference is key to building a brand that not only sells but scales.

Matthew Kennedy 4/12/21 Matthew Kennedy 4/12/21

Brand Architecture

Brand Architecture is the organization of a Consumer Packaged Good (CPG) brandʼs portfolio of products into a strategic framework.