Bone County Distilling Co. bourbon bottle beside a whiskey glass on a wooden barrel.

ADVISING CPG ENTREPRENEURS

CREATING SALES GROWTH FOR YOUR BRAND IS OUR ONLY PURPOSE

A legendary Kentucky distillery created in 1833, and closed during prohibition in 1910, was reborn in 2015 by the drive and vision of a Northern Kentucky entrepreneur. Boone County Distilling company was reborn with a single product. A few years later, this highly successful entrepreneur came to Kennedy Consultants with a challenge of guiding the business from a single product into a diverse growing business.

We created and executed a brand business strategy that mapped out a growth path to more sales.

Bourbon County Distilling Co. rye and bourbon whiskey bottles with tasting glasses on a wooden table
Close-up of a Bourbon County small-batch straight bourbon whiskey bottle with a gold label in warm lighting
Three Boone's County bourbon whiskey bottles displayed on a wooden shelf against a dark blue background
Three Boone County Distilling Co. whiskey bottles—small-batch rye, bourbon, and White Hall Tavern bourbon cream—displayed on a wooden surface.
Bottle of Boone County small-batch straight bourbon whiskey on a wooden bar surrounded by glasses
Bottle of Boone County bourbon whiskey on a dimly lit wooden bar beside a whiskey glass
Boone County Distilling Co. Founder’s Reserve Toasted Cask Finish Kentucky straight bourbon whiskey bottle with glasses on a dark wooden table
Boone's Bounty Founder’s Reserve Single Barrel Bourbon bottle between two glasses of whiskey in dramatic blue and amber lighting
Bottle of Boone County Founder’s Reserve Single Barrel Rye whiskey aged six years on a wooden table
Two Boone County Distilling Co. Founder’s Reserve whiskey bottles—single-barrel bourbon and rye—on a wooden table

BUSINESS ADVICE | PRODUCT DEVELOPMENT | BRAND RESEARCH | CATEGORY RESEARCH | PORTFOLIO MANAGEMENT | BRAND IDENTITY | BRAND CREATION | NEW PRODUCT DEVELOPMENT | BRAND ARCHITECTURE | COORDINATED MARKETING SERVICES | ENVIRONMENTAL GRAPHICS | WEB CREATION

Bottle of Booker’s Founder’s Reserve rye whiskey beside a whiskey glass on a dark wooden table
Bottle of Boone’s Bourbon Distilling Co. Maple Cask Finish whiskey on a wooden table with a whiskey glass in the background
Close-up of ornate Arabic calligraphy printed on tan posters displayed in a dimly lit market or shop.
Close-up of a Bond & Lillard small-batch bourbon whiskey bottle finished in oloroso sherry casks, warmly lit against a dark background.
Boone County Kentucky straight bourbon whiskey bottle beside a whiskey cocktail garnished with an orange peel and cherry.
Close-up of a Boone County single-barrel bourbon whiskey bottle beside a cut-glass tumbler.
Bar shelf displaying multiple Boone County bourbon and rye whiskey bottles
Freiberg & Worthrum F&W Bourbon Bar logo on a wood background
Boone County Distilling Company logo with stylized deer antlers and ornate initials inside a circular emblem
Decorative navy blue “Shoppe” logo with ornate flourishes, circular monogram, and underline on a white background
Three bottles of Boneyard Bunny white whiskey arranged on a wooden table beside lit candles.
Close-up of a Maker's Mark Kentucky bourbon whiskey bottle with a red wax seal in warm lighting
Boone County small-batch rye whiskey bottle beside an amber cocktail in a coupe glass at a dimly lit bar
Boone County Bourbon Cream bottle beside an iced bourbon cream cocktail with a straw on a bar
Orange cocktail with a lime wedge beside a bottle of Boone's County Duppy Rum on a wooden bar
Four glasses of bourbon and rye whiskey tasting samples displayed on a Boone County Distilling Co. tasting menu.
Close-up of a Blanton’s single-barrel bourbon whiskey bottle on a warmly lit wooden bar.
Close-up of a Bulleit Rye single-barrel whiskey bottle beside a faceted whiskey glass in warm amber lighting
Close-up of a bottle of Boatyard honey-soaked cask straight bourbon whiskey.
Close-up of a Royal Craft blended bourbon bottle and whiskey glass in warm ambient lighting
Three Boone County bourbon whiskey bottles on a wooden bar, including small batch, Kentucky pot still, and single barrel expressions.
Three bottles of Boone County rye whiskey, including Kentucky Pot Still Rye and Single Barrel Rye, arranged on a wooden table.
Tablet displaying Boone County Distilling Co. Founder’s Reserve Kentucky Bourbon product page with a bourbon bottle and tasting notes.
Tablet displaying the Boone County Distilling Co. Kentucky bourbon website with a bourbon bottle and glass.
Pallet of shrink-wrapped Boone County small-batch bourbon whiskey boxes in a warehouse
Close-up of Boone County Distilling Co. Ghost Barrel Stout, a Kentucky bourbon barrel-aged chocolate cherry stout in a labeled can.
Bourbon whiskey museum exhibit with historic distillery murals, bourbon bottle display, family photographs, and industrial ventilation equipment

SPACE PLANNING | ENVIRONMENTAL GRAPHICS | PHOTOGRAPHY | WEB CREATION

Exterior of the Boone Foundry Event Center building at sunset, featuring stonework, metal siding, flags, and landscaped entrance.
Group of friends posing with drinks around a wooden table inside a rustic brewery taproom

“Kennedy and his team are GENIUSES!”

-Boone County Distilling Co.