CAT | Promotion
We built a one-of-a-kind bike concept to be used as a traveling PR program for Caterpillar. Orange County Choppers was commissioned to bring the bike roaring to life and it was taken out on the road to build buzz for the brand. The bike was featured on Discovery Channel.
“Kennedy Creative has quickly partnered with us… They are very proactive… (and we) appreciate the fact that Kennedy Creative staff are very personable, friendly and fun. They obviously enjoy what they do – and that is certainly contagious."
Marketing Communications Services, Caterpillar, Inc.
MERCHANDISING STRATEGY / COLLATERAL