DURALAST–Brand Adaptation


Duralast | Brand Adaptation

Duralast was introduced in 1986 as the private brand of AutoZone, the second largest retailer of aftermarket automotive parts and accessories in the United States. We have created hundreds of SKUs for the Duralast line, adhering closely to the existing brand standards. This project was completed under an exclusive partnership with DeanHouston Inc., a leading business-to-business marketing communications firm.