FRAM HD | Co-branding
We assisted in developing and creating a new to market line of fuel, oil and air filters. Fram and Luber-finer co-branded to make a heavy duty line of automotive filters. We developed brand identity, packaging, and standards. This project was completed under an exclusive partnership with DeanHouston Inc., a leading business-to-business marketing communications firm.
COMPETITIVE ANALYSIS / BRAND POSITIONING / BRAND ARCHITECTURE / BRAND MESSAGING / BRANDING / DESIGN / PACKAGING / PROCESS SOLUTIONS