FRAM
Co-branding
We assisted in developing and creating a new to market line of fuel, oil and air filters. Fram and Luber-finer co-branded to make a heavy duty line of automotive filters. We developed brand identity, packaging, and standards. This project was completed under an exclusive partnership with DeanHouston Inc., a leading business-to-business marketing communications firm.
“I just wanted to take a moment to thank you for the excellent work you have done for our company. You’ve done a good job of understanding the graphic requirements of our many different brands, and communicating all that to the vendors. You are a valuable resource for everyone you come into contact with. Thank you very much for the help you have provided to all of us.”
COMPETITIVE ANALYSIS / BRAND POSITIONING / BRAND ARCHITECTURE / BRAND MESSAGING / BRANDING / DESIGN / PACKAGING / PROCESS SOLUTIONS