GNC | New Product Creations

A-Z Vitamins | We turned a brand out of a commodity by updating A-Z Vitamins using strong color and item-specific versioning. And by using shrink-wrap technology, we significantly reduced the time to market and a realized production cost savings of 18%.

Optibolic | The leftovers of two dead brands were reanimated into a new, sexier brand. We named the brand Optibolic and used design and production nuances to make the product dynamic on the shelf. This singular move to rebrand and repackage generated $15M in new sales annually for seven years.

Total Lean | With brand creation, naming, and a complete package system, $26.2 million in new sales was added within the first six months of sales.

Herbal Plus | We created a premier brand that commands attention in an emerging market. We created the name, package structure, and all elements of this front-running blister concept. High-end materials were used throughout. This seven SKU new product introduction grew rapidly to 40+ SKUs within 18 months, then generated $45M+ in sales annually.

“Kennedy Creative (KC) has worked hard to understand our packaging needs and branding objectives. KC has been a valuable partner in my 15 year packaging career, supporting me on complicated, multi-SKU branding projects under extreme time pressure to achieve many successes. Together we have competed many complicated projects that were multilingual, to be distributed internationally. Several of these challenging packaging projects were very large with 400+ SKUs each. KC seamlessly managed the creative and production process for each of these important projects."

Director of Creative Services, General Nutrition Corporation

DOWNLOAD CASE STUDIES: Optibolic, Total Lean, Herbal Plus


RESEARCH / BRAND AUDITS / COMPETITIVE ANALYSIS / CATEGORY AUDITS / BRAND POSITIONING / BRAND ARCHITECTURE / BRAND MESSAGING / CATEGORY STRATEGY / BRANDING / DESIGN / PACKAGING / PROCESS SOLUTIONS / WEB DEVELOPMENT