We turned a brand out of a commodity. We updated A-Z Vitamins using strong color and item-specific versioning. And by using shrink-wrap technology, we significantly reduced the time to market and a realized production cost savings of 18%.
GNC DIET & ENERGY
The leftovers of two dead brands were reanimated into a new, sexier brand. We named the brand Optibolic and used design and production nuances to make the product dynamic on the shelf. This singular move to rebrand and repackage generated $15M in new sales annually for 7 years.
Brand creation, naming, and a complete package system from Kennedy Creative added $26.2 million in new sales within the first 6 months of sales.