Heinz | New Product Concepts

Sweet Southern Style | Our research has shown that purchase patterns vary from region to region, and that manufacturers with one national brand offer no variety for consumers. The one-size-fits-all approach is driven by the desire to squeeze out supply chain costs without putting attention on consumer wants and needs. Our targeted product was created to match and satisfy specific regional consumer tastes.

Pickle Puller | Without changing the product itself, we created a way to boost sales by improving the delivery of the product with a value added container. The Pickle Puller keeps hands brine-free.