Jack's Magic Beans | Brand Creation
Jack's Magic Beans, a product of Hanline Farms Fresh & Ready Vegetables, is an award-winning package that was created with the purpose of breathing life into a commodity line of products. We started with the name and from there a magical line of green beans evolved. A new logo, whimsical packaging, and POS items were created.
BRAND POSITIONING / BRAND ARCHITECTURE / BRAND MESSAGING / BRANDING / DESIGN / PACKAGING