Kroger | Brand Management
Kroger Store Brand | Kroger trusted us to update and maintain the graphic standards for their Kroger brand line for 10 years. This line covered many categories, hundreds of SKUs, and a multitude of packaging structures. Graphic standards were updated and maintained for this store brand line.
The Kroger Cheese category was confusing to consumers. In talking with them, we learned that their decision process with the Kroger brand required five steps. We reduced it to two. We also launched a distinctive, cohesive brand look for the entire line that created a cohesive block for their 1,000+ SKUs.
RESEARCH / BRAND AUDITS / COMPETITIVE ANALYSIS / CATEGORY AUDITS / BRAND POSITIONING / BRAND ARCHITECTURE / BRAND MESSAGING / CATEGORY STRATEGY / BRANDING / DESIGN / PACKAGING / PROCESS SOLUTIONS / COLLATERAL