KROGER–BRAND MANAGEMENT


 
 

Kroger | Brand Management

Kroger Store Brand | Kroger trusted us to update and maintain the graphic standards for their Kroger brand line for 10 years. This line covered many categories, hundreds of SKUs, and a multitude of packaging structures. Graphic standards were updated and maintained for this store brand line. 

The Kroger Cheese category was confusing to consumers. In talking with them, we learned that their decision process with the Kroger brand required five steps. We reduced it to two. We also launched a distinctive, cohesive brand look for the entire line that created a cohesive block for their 1,000+ SKUs.


 
Kennedy Consultants is our most valuable partner…they do a great job of partnering with us…with great professionalism. They work exceptionally well with all players within the organization and throughout the supply chain…(and) have a vast technical knowledge of all processes, yet are wonderfully creative. A rare and exceptional combination!
— Senior Marketing Coordinator, The Kroger Company
 


RESEARCH / BRAND AUDITS / COMPETITIVE ANALYSIS / CATEGORY AUDITS / BRAND POSITIONING / BRAND ARCHITECTURE / BRAND MESSAGING / CATEGORY STRATEGY / BRANDING / DESIGN / PACKAGING / PROCESS SOLUTIONS / COLLATERAL