LUBER-FINER MP995

New Product Launch

We were charged with naming and creating a label design for a new line of high efficiency diesel fuel filters. The name MP995 and sleek design was ultimately chosen to communicate the 99.5% efficiency and the premium long life this filter offers its buyers. This project was completed under an exclusive partnership with DeanHouston Inc., a leading business-to-business marketing communications firm.

RESEARCH / COMPETITIVE ANALYSIS / BRAND POSITIONING / BRAND ARCHITECTURE / BRAND MESSAGING / BRANDING / DESIGN / PACKAGING / PROCESS SOLUTIONS