Understanding the power of visuals, the psychology behind them, and the effect they can have on a consumer’s thinking - and time is of the essence.
By: Matthew Kennedy
Read MoreCorporate Identity
Everything that the organization does must be an affirmation of its identity.
By: Matthew Kennedy
Read MoreBrand Architecture
Brand Architecture is the organization of a Consumer Packaged Good (CPG) brandʼs portfolio of products into a strategic framework.
By: Matthew Kennedy
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