When thinking about growing your brand, the basic brand building blocks need to be in place to give your brand the best opportunity to take seed and grow. Here are a few general thoughts on the basic building blocks of branding, working like the rings of a tree, from the inside out.

Brand Culture

Your values, beliefs, and behaviors that define your brand and the relationships you want to create with the target market you have identified.

Brand Promise

The commitment or promise made by your brand to fill a need and deliver a value or benefit to your target group.

Brand Positioning

The unique space your brand occupies in the minds of your target audience, highlighting its unique offering.

Visual Identity

All of the visual elements that go into making your brand unique, memorable and ownable. Your brand mark, fonts, colors, and imagery, all of the visual elements working together to create your unique brand.

Brand Messaging

All of your verbal communications used by and about your brand to convey your brands value proposition and compelling brand story.

Brand Experience

The emotional connection your brand makes with your customers by delivering on your promise across all brand interactions.

Brand Equity

Equity is brand value generated and accumulated over time. Equity is the positive experiences your customers have after interacting with your brand.

These basic brand building blocks working together create your brand, its identity, reputation, and the relationship with your target market. By carefully managing each of these building blocks, your brand will take root and grow into a strong and unique place in the market creating meaningful connections with your customers.

Thoughts? mkennedy@kennedy-consultants.com

Graphic design is a fundamental component of any marketing plan. It is an essential tool that is mandatory to effectively communicating your brand's message and values to your target audience. Here are some reasons why graphic design is crucial to any marketing plan.

Brand Recognition: World class graphic design is your brand's visual identity. Consistent branding elements such as colors, typography, and imagery must work in unison to create a recognizable brand. This recognition is the foundation to building a brand that consumers notice and remember.

Brand Attention: In todays fast-paced world, consumers are bombarded with an overwhelming amount of information every day. A well-designed, strategically-planned graphic attracts attention and stands out in a crowded marketplace. Well executed visual designs create emotional connections with your consumer, leading to increased engagement and sales.

Brand Values: Graphic design clearly communicates your brand's values and message to your target audience. A well-executed design system effectively conveys your brand's mission and vision, making it easier for your consumers to understand and connect with your brand.

Brand Experience: Brilliant graphic design enhances the user experience of your branded product or service. For example, an intuitive design system makes product packaging easier to shop, understand and navigate, leading to higher satisfaction and repeat business.

Brand Uniqueness: In a competitive market, graphic design is a mandatory skill that differentiates your brand from its competitors. A unique and memorable brand design creates a distinctive brand image that sets your brand apart and increases brand recognition.

Increases brand value: A strong brand image created through effective graphic design increase your brand's value. A recognizable and trusted brand commands a higher price point and creates a competitive advantage in the marketplace.

Graphic design is a vital element of any marketing plan. It plays a crucial role in building brand recognition, attracting attention, communicating brand values, enhancing user experience, differentiating from competitors, and increasing brand value. World class graphic design creates a positive emotional connection with the consumer, leading to increased engagement and sales.