NutraOrigin | Brand Launch
We redesigned a full line of packaging for a vitamin and supplement company, including identity and naming. Our strategy was to emphasize the pharmaceutical grade by using a molecular pattern theme, and the natural ingredients by using a sophisticated, muted color palette. This revolutionary change helped drive growth for this emerging company in a tremendously competitive category.
RESEARCH / BRAND AUDITS / COMPETITIVE ANALYSIS / CATEGORY AUDITS / BRAND POSITIONING / BRAND ARCHITECTURE / BRAND MESSAGING / BRANDING / DESIGN / PACKAGING / PROCESS SOLUTIONS