Scents Unlimited | Brand Relaunch
Our challenge was to re-energize a stagnant brand. We started with a new brand mark and then established a cohesive packaging program which made the products easier to shop when shelved together. We also created a Men's and Women's distinction, new to this line. The result was increased in-store sales and the new look was adapted to all business communications.
RESEARCH / BRAND AUDITS / COMPETITIVE ANALYSIS / CATEGORY AUDITS / MERCHANDISING AUDITS / BRAND POSITIONING / BRAND ARCHITECTURE / BRAND MESSAGING / MERCHANDISING STRATEGY / CATEGORY STRATEGY / BRANDING / DESIGN / PACKAGING / COLLATERAL