SWEET BUTTERED CORN–PACKAGE CREATION
Sweet Buttered Corn | Package Creation
Sweet Buttered Corn was a breakthrough product from Hanline Farms, which had recently won an Excellence in Packaging Award from the Produce Marketing Association for it's Jack’s Magic Beans product line (also designed by Kennedy Creative). Healthy, cooking convenience, and easy to consume were the underlying concepts that drove the package design for this unique approach to ready-to-eat corn on the cob. The bold yellow and green corn husk graphics surround the display window of the microwaveable bag, revealing the fresh product within. Varietal information was placed just below the display window to identify flavorings, while the rear of the package provided easy to read step by step cooking instructions.
RESEARCH / BRANDING / DESIGN / PACKAGING / COLLATERAL