Tide | Innovation

Sometimes the simplest ideas create the biggest impact. We generated this groundbreaking, and now often-imitated, concept for the new product development team at Procter & Gamble. It’s all about pairing brands: Building market share by using billion dollar brands to pull the secondary brands through the channel. Brilliant.


RESEARCH / BRAND POSITIONING / BRAND ARCHITECTURE / BRAND MESSAGING / MERCHANDISING STRATEGY / DESIGN