Uncle Jim's | Brand Creation

What do you do with scrap hardwood flooring? When the largest installer of wooden gymnasium floors approached us with this question, we were determined to deliver a creative and profitable answer. Our solution? Bundle the scrap pieces and label them to create a new brand of kindling & smoking sticks. 


RESEARCH / BRAND POSITIONING / BRAND ARCHITECTURE / BRAND MESSAGING / MERCHANDISING STRATEGY / BRANDING / DESIGN / PACKAGING