United Dairy Farmers | Brand Revitalization
UDF Ice Cream | The challenge was to revitalize the United Dairy Farmers' Ice Cream Brand with a package that could work in both upright and coffin freezers. We used vibrant color and banding to create an exciting visual dialogue with consumers. The brand family is held together by the large logo and consistent scoop photography.
Packaging Progam | We developed a packaging program to introduce new bottled items: Water, Milk, & Juices.
RESEARCH / BRAND AUDITS / COMPETITIVE ANALYSIS / CATEGORY AUDITS / BRAND POSITIONING / BRAND ARCHITECTURE / BRAND MESSAGING / BRANDING / DESIGN / PACKAGING