WOEBER MUSTARD COMPANY

Club Store Initiative

The creative strategy for introducing Woeber's into club stores focused on maximizing brand awareness and communicating key brand attributes. To establish a brand presence in a warehouse setting, the merchandising design choices must work together to attract, communicate, and persuade customers in the most efficient manner possible. Creative design of signage, shrink wrap, and display trays were developed based on attaining the highest level of visibility for the Woeber Mustard Company brand images. We introduced Woeber's Yellow Mustard with visual excitement and appetite appeal using bold primary colors, vivid logos, and dynamic food images.