Advising CPG entrepreneurs

 
Smucker's iconic branding jelly

Iconic Branding

Kroger brand category innovations

Brand and Category Innovations

Creamette pasta rebranding history

Rebranding History

Rebranding an Iconic Brand

New Market and Brand Creation

Comforting Brand Creation

Procter & Gamble innovation

Groundbreaking Sales Concept

New York chips concept to shelves in eight months

Concept to Store Shelves in Eight Months

28% sales increase