Colorful rolled paper quilling artwork arranged in intricate spirals and geometric patterns

Kennedy Consultants:
CPG Design & Strategy

CREATING SALES GROWTH FOR YOUR BRAND IS OUR ONLY PURPOSE

We are highly seasoned Consumer Packaged Goods (CPG) expert strategists, marketers, and creatives. We listen first to understand your needs; then we assemble a team of specialists with targeted branding expertise to solve your complex CPG brand-building challenges.

We’re not just advisors—we’re collaborators, thinkers, and doers. Our branding team combines strategic rigor with human-centered empathy, helping clients drive outcomes with intention and clarity. From Fortune 500 leaders to high-growth startups, we work alongside you to shape bold decisions and lasting positive change.

We Make Your Brand…smarter, faster, BIGGER.

Smucker's iconic branding jelly
Kroger brand category innovations
Creamette pasta rebranding history
Two bottles of Boone County Distilling Co. bourbon whiskey, including Founder’s Reserve Bourbon and Rye, with “Brand Creation” text.
OEM automotive aftermarket product branding
Wiedemann's Special Lager beer bottle and can beside the brewery logo
Jack's Magic Beans packages of fresh green beans with baby potatoes and carrots
Two bags of Pretzel Baron soft pretzel bites displayed on a grocery store shelf.
Close-up of brightly colored cans of premium fruit-flavored cocktails covered in condensation and ice, with promotional text reading “Premium Brand Creation” and “Learn More.”
Advertisement featuring a colorful monster-themed whiskey bottle and the text “Creating Design Inspired Spirits” with a “Learn More” button.
Procter & Gamble innovation
New York chips concept to shelves in eight months
Several packages of Mother's Cookies, including light and crispy, old-fashioned golden macaroons, and chocolate chip oatmeal cookies.
sustain brand sustainable local products
GNC Live Well advertisement featuring a blurred woman running and the message “Re-creating Wellness Brands.”