Extreme Clean HD | New Product Creation

We partnered up with Luber-finer and Arm & Hammer to bring a new premium line of cabin air filters to market. The new line uses carbon activated filter technology that traps odor and allergens like never before. We developed a product name, tagline, package design, and in-store displays. This filter was strategically and primarily targeted to the Heavy Duty Class Truck market, and secondarily, to the Agricultural Equipment market. With unique product placement, this line provides ample upsell opportunity. This project was completed under an exclusive partnership with DeanHouston Inc., a leading business-to-business marketing communications firm.

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RESEARCH / COMPETITIVE ANALYSIS / BRAND POSITIONING / BRAND ARCHITECTURE / BRAND MESSAGING / MERCHANDISING STRATEGY / BRANDING / DESIGN / PACKAGING /  PROCESS SOLUTIONS / COLLATERAL