Kennedy Consultants FAQs
Brand Positioning
What does a cpg branding and packaging firm do?
1
We make your brand grow. That means finding the opportunity, building the strategy, and putting it on the shelf. Specifically, we:
Research your shopper, your category and your competition
Define your positioning and the story only your brand can tell
Build a visual identity and packaging system that sells
Make sure every pack meets retail and Amazon requirements
Guide structure and materials, then source printers and manage production
What makes a strong brand for my product?
2
Clarity. A strong brand tells shoppers what it is, why it's better, and why it's for them, in seconds. Everything else follows from that. If your team can't say what makes you different in one sentence, neither can your shopper.
How do I position my product in a crowded market?
3
Find the space your competitors aren't owning, then own it. We map your category, study what shoppers actually want, and build a value proposition you can defend. The packaging and messaging come after the strategy, never before.
How do I create a brand and packaging that appeals to my target audience?
4
Start with the shopper, not the founder. We use brand, market and shopper research to learn what your buyer looks for, what they ignore and what makes them reach. Then we design to that.
What does a cpg branding and packaging firm do?
1
We make your brand grow. That means finding the opportunity, building the strategy, and putting it on the shelf. Specifically, we:
Research your shopper, your category and your competition
Define your positioning and the story only your brand can tell
Build a visual identity and packaging system that sells
Make sure every pack meets retail and Amazon requirements
Guide structure and materials, then source printers and manage production
What makes a strong brand for my product?
2
Clarity. A strong brand tells shoppers what it is, why it's better, and why it's for them, in seconds. Everything else follows from that. If your team can't say what makes you different in one sentence, neither can your shopper.
How do I position my product in a crowded market?
3
Find the space your competitors aren't owning, then own it. We map your category, study what shoppers actually want, and build a value proposition you can defend. The packaging and messaging come after the strategy, never before.
How do I create a brand and packaging that appeals to my target audience?
4
Start with the shopper, not the founder. We use brand, market and shopper research to learn what your buyer looks for, what they ignore and what makes them reach. Then we design to that.