The Speed of Visual Persuasion

Understanding the power of visuals, the psychology behind them, the effect they can have on a consumer’s thinking, and how time is of the essence.

Our brains process visuals 60,000 times faster than text

Text is necessary to help sell a product, but you need to make it count. Large chunks of copy can be a serious turn-off.

Impressions are made in milliseconds

More people are shopping online these days. They can find your brand in an instant, and they can leave it just as quickly with the swipe of a finger if your product’s packaging doesn’t grab them.

Visuals are 45% more persuasive than text

To really convince someone to do something, you’ve got to show, not tell, why it’s in their best interest.

Emotions are processed 5X faster than rational thought

Anyone can make a list of product benefits and technical specifications, but no one cares unless they can identify how those benefits will help them address their own problems.

There is a whole lot more to packaging design that just pretty pictures. Those who do it well find creative ways to break through the visual clutter to make an emotional connection with consumers.