Corporate Identity

Everything that the organization does must be an affirmation of its identity.

Identity Control

Every company has an identity- The question that needs to be faced is whether the organization seeks to control that identity, or whether it allows the identity to control it, so that has entirely different images.

Success Failure

For the most part, the products and services of all big organizations that compete in the marketplace are remarkably similar.

Increasingly, identity is going to make the difference between successful companies and failures.

Complexity

Developing symbols is a complex challenge. Creating something unique to the organization—one that encapsulates its core idea, remains timeless, is flexible and cost-effective to use, and evokes strong, positive emotions in everyone who encounters it—is no easy task.

Visual Ideas

It is not only customers who rally to a single idea that is clearly expressed visually. Suppliers, competitors, potential recruits, and influential people—from journalists to members of local and national government—are also powerfully influenced by it. This includes shareholders and the financial community. 

Companies with strong products and powerful, well-coordinated brand identities will outperform competitors with equally good products but weaker brand identities.