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Understanding the power of visuals, the psychology behind them, and the effect they can have on a consumer’s thinking - and time is of the essence.

Corporate Identity
Everything that the organization does must be an affirmation of its identity.

Visual Influence
When it comes to Consumer Packaged Goods (CPG) package brand creation, first impressions matter - and time is of the essence.

Brand Architecture
Brand Architecture is the organization of a Consumer Packaged Good (CPG) brandʼs portfolio of products into a strategic framework.

First Impressions
First impressions can make or break your Consumer Packaged Goods (CPG) brand’s ability to form a connection. And just like a first date, you don’t want to short-circuit a (visual) conversation and potentially ruin a budding relationship.

Kennedy Consultants Will Build Your Brand
Kennedy Consultants is a brand strategy firm with a team of big-thinking, brand-building experts. For the last 25 years, we have helped our clients sell more products by designing and executing winning CPG (consumer packaged goods) strategies. Whether your brand is a concept or a work in progress, our creative solutions will help you exceed your goals.